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 The
test of a singularly versatile textbook comes with time, years of use
and years of thorough, reliable coverage of the field. In 1976, when
Business Research Methods was first published, it was a pioneer
methodology text in business. Technology continues to transform information
processing and managerial problem solving. Our book keeps pace with
industry changes, while staying on the leading edge of teaching pedagogy.
And as before, our responsiveness to adopter and reviewer suggestions
distinguishes the leaders of a textbook tradition from the imitators.
As we enter the fourth decade of writing Business Research Methods
, this sixth edition is designed to offer greater relevancy for
practicing managers, improved coverage of the research process in business
and administrative management settings, and span the disciplines of
business, providing breadth and depth while serving as a valuable reference
for post-course use.
Maintained
5th Edition Features
Adopters and reviews wanted Business Research Methods to maintain
many aspects that made the 5th edition the leader in the market. You'll
still find in this 6th edition:
- Finding Your Way begins of each chapter, outlining the scope and
organization of topics.
A balanced presentation of practical application and fundamental concepts,
with an in-depth treatment of concepts, not cursory reviews.
- Timely coverage of news-making issues and concepts.
- Bringing Research to Life chapter vignettes, create a sense of
continuity and replace standard chapter introductions. These highlight
the human side of research. True to life, they show conflict, reveal
wit and humor, and deal with practical issues for managers.
- Close-Ups illustrate critical learning points, and transport the
reader through the research process.
- Enhanced features for student subject mastery:
- A crisp style with a readability level that does not talk down
- equivalent to a Business Week editorial. Practical examples
and skill-building techniques for a solid grounding in how to
do research.
- Visual icons to identify key features of each chapter for student's
ease of use.
- An expanded summary, key terms, discussion questions, reference
notes, and suggestions for additional reading and reference.
- Appendices that offer extensive reference materials and specialized
information for advanced students.
- Compatibility with the Irwin/McGraw-Hill software series.
New Features of the Sixth
Edition
As you've come to expect with our revisions, you'll find numerous enrichments
that enhance the learning experience for the student and the teaching
experience for the classroom focused teacher.
A strong decision making emphasis
Cases and examples emphasize a variety of management scenarios, and continually
emphasize the integrated nature of research methodology.
- Case discussions integrate into the body of the chapter and cement
key concepts early. Nineteen optional cases can be packaged with the
text to assist with quantitative concepts.
- Bringing Research to Life (BRL) vignettes appear with every chapter,
and are fully integrated into the body of each chapter and end-of-chapter
discussion questions.
- Ethical issues receive chapter level emphasis (Chapter 5) with
additional integration throughout the text.
- The revised Instructor's Manual offers enriched course design ideas,
student projects, in-depth discussion of end-of-chapter exercises,
new review questions and companion PowerPoint slides for the whole
text.
Graphically enhanced and fully integrated Research Process Model
- The Research Process Model as the integrating
concept that cements the chapters together, provides the practical
guide to course and post-course use. Students will find it easily
on the cover jacket for easy reference throughout the course. New
model-related figures appear throughout the text.
- The Management-Research Question Hierarchy is fully integrated
into the Research Process Model making the transition from theory
to research instrument more understandable.
Enhanced topical coverage
- Exploratory study applications are expanded.
- Graphical examples appear in measurement and scaling chapters
- Sampling examples and notations are updated.
- Secondary Data Sources receives its own chapter enhanced by an
electronic search orientation. Appendix A offers alternative search
strategies and our text WWW site offers links tied to secondary sources.
- The Survey Methods chapter is reorganized and keyed to a graphical
model, clarifying the researcher's choices. The new graphic is tied
directly to the Research Process Model.
- Instrument design is streamlined in the reorganization of Chapter
12, Instrument for Respondent Communication.
- Data mining and data warehousing update the chapter of Data Preparation
and Preliminary Analysis (Chapter 15), with tables and figures of
exploratory data analysis receive new graphics.
We hope you'll agree this is the best edition of Business Research
Methods ever. Send us your comments at (URL).
CONTENTS
I. Introduction to Business Research
1. Research in Business
2. Scientific Thinking
3. The Research Process
4. The Research Proposal
5. Ethics in Business Research
II. The Design of Research
6. Design Strategies
7. Measurement
8. Scaling Design
9. Sampling Design
III. The Sources and Collection of Data
10. Secondary Data Sources
11. Survey Methods: Communicating with Respondents
12. Instruments for Respondent Communication
13. Observational Studies
14. Experimentation
IV Analysis and Presentation of Data
15. Data Preparation and Preliminary Analysis
16. Hypothesis Testing
17. Measures of Association
18. Multivariate Analysis: An Overview
19. Presenting Results: Written and Oral Reports
SUPPLEMENTS
- Bryant & Smith cases
(available shrink wrapped with the text - ISBN 0-256-15829-0) plus
an available data diskette for adopters.
- McGraw-Hill/Irwin
Statistical Software Guides by Shin
- Instructors Manual
- PowerPoint slides
Ordering information
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