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Case Abstracts
Sturgel Division
This case profiles Martha, the manager of the Information Services
division of Sturgel. She is trying to determine whether a survey of
users should be conducted annually to assess the quality of service
provided to the other divisions of the company, with the results used
to make policy and procedural changes in her division. If a survey is
deemed appropriate, the student is asked to design the survey.
No downloadable data set.
Xerox Abuses
The case profiles an experiment between the offices of the third and
tenth floors offices of a firm in their use of their floor's Xerox copier.
Each tenth floor worker has been assigned a personal copy card, the
third-floor workers have not. The case asks the student to determine
whether issuing personal copy cards will effectively lower copier usage
if implemented company-wide.
View data set.
Downloadable Excel97 data set.
Workload Ratings
Students are provided data from 161 course evaluations and asked to
determine whether instructors who demand a significant amount of work
by their students are evaluated more harshly than those who demand less.
View data set.
Downloadable Excel97 data
set.
T-Shirt Designs
This case focuses on research done by Julio, a student looking to raise
money to pay off a portion of his student loans. The case provides a
survey and data set, then asks the student to prepare a report recommending
one of two prototype t-shirts Julio is considering.
View data set.
Downloadable Excel97 data set.
Healthy Lifestyles
The case provides state by state data from the Centers for Disease
Control and Prevention's (CDC in Atlanta) annual Behavioral Risk Factor
Surveillance Survey. The student is asked to present a summary of the
data.
View data set.
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set.
AIDS Rates for Females
In the early 1980s, AIDS was not generally considered a big issue for
women. The student is asked to examine 1991 data from the U.S. Department
of Health and Human Services to present summary date that will reveal
if this was the case a decade later, and to highlight salient features
or any important trends. Data is presented in table form.
No downloadable data set.
Agri Comp
Agri Comp, a supplier of computer systems for farmers, has surveyed
it dealers on whether to change its procedure for settling warranty
claim disputes. Currently local dealers handle warranty services for
customers via local repair followed by a reimbursement claim to Agri
Comp. Denied claims follow an internal company appeal process. Dealers
have been complaining about the fairness of the appeal process and in
a recent survey were asked to respond to an alternative process, an
impartial mediator. The student is asked to review survey results and
determine whether the costly external mediator process would be worth
implementing to keep the dealers happy.
View data set.
Downloadable
Excel97 data set.
Overdue Bills
A collection agency accountant is evaluating the time it takes to collect
delinquent accounts so that an advertising slogan can be developed.
He suspects that the amount of time is determined by the size of the
delinquent account and draws a sample of accounts to determine if he
is correct. The student is asked to recommend a slogan to the marketing
department based on an analysis of the results.
View data set.
Downloadable Excel97 data set.
Medical Laboratories
A hospital faces a 20% price increase from its outside testing lab
based on rising costs of testing and diminishing profits. The student
is asked to analyze data from 16 different medical labs and make a recommendation
about the financial health of each lab, supporting or refuting the basis
of the proposed price increase.
View data set.
Downloadable Excel97 data set.
HiTech Engineering
The student is asked to evaluate the effectiveness of a variety of
promotional approaches used by this designer and manufacturer of industrial
products. Based on the data, the student is asked to identify the most
effective method currently employed or a combination of approaches.
View data set.
Downloadable Excel97 data set.
Violence on TV
KTDS TV faces a rising number of viewer and advertiser complaints about
program violence. The general manager is concerned about whether the
complaints represent a sample of true viewer opinion or are a result
of the vocal disparaging of TV violence by a recent political candidate.
Students are asked to evaluate the results of a public opinion poll
and report to KTDS's general manager.
View data set.
Downloadable Excel97 data set.
The Brazing Operation
A manufacturer is evaluating the metallurgical structure and corrosion-resistance
of is vacuum brazing process. It extracts a sample from its statistical
process control data to determine if its goals are being met. The student
is asked to analyze the data and make a recommendation.
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data set.
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Rubbergate
This case reveals data drawn during the House Banking Scandal dubbed
Rubbergate. The data presented evaluates the banking practices of a
sample of U.S. congressmen/congresswomen. The student is ask to analyze
the data and draw conclusions about whether a lobbying firm should exclude
certain congress persons from its efforts, based on their banking record.
View data set.
Downloadable Excel97 data set.
Waste Paper
This case depicts the results of a statistical process control procedure
that measures waste of a printer, which produces small books for a variety
of customers. The student is asked if the "waste factor" used
in estimating bids for printing jobs should be the same for all sizes
of 4-color books, or should vary based on book pages.
View data set.
Downloadable Excel97 data set.
Performance Evaluations
Ann, an independent consultant in human resources issues, is evaluating
the quality and veracity of the employee evaluation procedure used by
XYZ Co. She draws a sample of 144 employee evaluations, using 10 variables.
The pool of evaluations contains 125 employees who remain employed with
the company and 19 who left or were terminated. The student is asked
to evaluate the data and report to Ann what she should report to XYZ
Co.
View data set.
Downloadable Excel97 data set.
McDonald's Tests Catfish
Sandwich
This case describes the test marketing for McDonald's catfish sandwich
in the Southeastern USA. It asks the student to assume they are the
new-product development team and assess the research design described.
No downloadable data set.
Retailers Unhappy
with Displays from Manufacturer
This case asks the student to design an experiment to test a new display
design for Raid, following the release of survey results by a retail
advisory board that revealed 60% dissatisfaction with current racking
systems provided to retailers by manufacturers.
No downloadable data set.
BBQ Products Cross
Over the Lines of Varied Tastes
This case asks students to assess measurement and scaling issues in
the context of the introduction of a frozen, microwaveable BBQ product
line into the southeast by Rich Products, Buffalo, NY. The new line
is being introduced with commercials depicting Ruby, a fictitious waitress
at Pork-O-Rama who prefers the taste of the new frozen line.
No downloadable data set.
Can this Survey be
Saved?
This case depicts a discussion between individuals
who are trying to assess the quality of research based on the sampling
procedure and the results based on the sampling process. It asks the
student to evaluate the sampling process and make recommendations to
use the collected data or resample. Data included with case.
No downloadable data set.
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