What you'll find inside:

1. Sample Course Syllabus
2. Project Ideas (some with sample output)
   • Article Critiques
   • Research Briefings
   • Secondary Data Search
   • Industry Analysis
   • Field Research
3. Guidelines for Using the Case Supplement
4. Chapter Guides
   • Class Discussion Suggestions
   • Answers to Chapter Questions
   • Analysis of Cases in Case Supplement
5. Multiple Choice Questions
6. Transparency Masters of Text Figures and Tables
7. PowerPoint Slides Directory
   • Directions for use and change
   • Thumbnail print (6 per page) of every slide